App Growth Strategist (iOS, Android & Mac Launch for New AI/Interactive Product)

We’re an independent creative + growth agency pitching a new AI-driven entertainment platform launching across iOS, Android (Google Play), Mac desktop, and hardware. To apply please answer the screening questions at the bottom of this summary. We’re looking for an experienced mobile growth strategist / performance lead who can: 1️⃣ Help us shape the iOS + Android strategy for the pitch deck, 2️⃣ Launch and manage early Apple Search Ads / Google App Campaigns, and 3️⃣ Partner with us and the client post-pitch to optimize, learn, and scale. This role starts as a contract engagement for the pitch phase, with the potential to continue through full launch. About the Project: Our client is developing a new category of AI-powered interactive content — think intelligent, responsive digital experiences that blur the line between entertainment, productivity, and creativity. The ecosystem includes: A Mac desktop app (live now), Upcoming iOS and Android apps, and A hardware product with a waitlist funnel. We’re building a full-funnel go-to-market plan across these surfaces — and need a strategist who can bring real-world app growth expertise to it. Your Role (Three Phases): Phase 1 – Pitch Strategy (Immediate Need) Collaborate with our team to help answer key strategic questions: iOS & Android launch approach Apple Search Ads (ASA) and Google UAC architecture Keyword discovery when no existing search volume exists App Store & Play Store creative testing (CPPs, screenshots, preview videos) Using Mac learnings to de-risk iOS and Android Prioritization across Mac, mobile, and hardware Decision-making when test results are mixed 30-day test/learn plan Deliverable: a short written doc or 2–3 slides outlining your POV and structure. Phase 2 – Launch & Execution Set up and run initial ASA and UAC campaigns. Build keyword and creative testing loops. Collaborate with our creative team to produce app store assets (CPPs, screenshots, preview videos). Phase 3 – Optimization & Reporting Continuously optimize campaigns for performance and learning. Build light weekly reports and insights for client + internal team. Recommend scaling, creative iterations, and cross-platform adjustments (Mac → iOS → Android). Ideal Candidate: Proven experience running mobile user acquisition across iOS (ASA + ASO) and Android (UAC + Play Store ASO). Strong understanding of creative testing, SKAN frameworks, CPP mapping, and attribution. Comfortable building growth strategies for new or undefined categories. Clear communicator — can simplify and visualize complex growth ideas. Bonus: experience across cross-platform or hybrid hardware + app ecosystems. Scope & Timeline: Phase 1 (Pitch): Deliverables within 5 days. Phase 2 (Launch): Begins immediately post-selection. Phase 3 (Optimize): Ongoing partnership through early growth phase. Budget: Open to hourly or fixed price for pitch phase; retainer or hourly for ongoing optimization. Seeking mid- to senior-level growth strategist with verifiable app experience. How to Apply: Please include: 1–2 examples (anonymized ok) of iOS/Android app growth campaigns you’ve led. A short note on how you’d approach launching an app in a new, undefined category. Your timeline, rate, and interest in staying on beyond the pitch phase. SCREENING QUESTIONS 1️⃣ iOS Strategy: How would you structure an Apple Search Ads (ASA) strategy for an app in a brand-new category with no existing search terms? (Looking for clarity on Discovery campaigns, Search Match, keyword mining, and creative testing.) 2️⃣ ASA Campaign Architecture: Describe how you’d set up ASA campaigns to balance learning vs. scale in the first month. 3️⃣ Keyword Discovery: When there’s no search volume, how do you find or create the right keyword opportunities? 4️⃣ Creative Testing: What’s your approach to Custom Product Pages (CPPs), screenshots, and preview videos for early conversion learning? 5️⃣ Cross-Platform Learning: How would you use Mac app data or creative performance to inform and de-risk the iOS launch? 6️⃣ Prioritization: If Mac app, iOS, and hardware waitlist are all live at once, how do you decide where to focus resources week to week? 7️⃣ Decision-Making: When test results are mixed or inconclusive, how do you decide what to scale or kill? 8️⃣ 30-Day Plan: Give a brief outline of what the first 30 days of testing and iteration would look like for this launch. Apply tot his job