Digital Campaign Manager - AI Native Startup
About Eightfold AI Eightfold AI doesn’t just organize data — we understand people. As the visionary leader in Agentic AI for Talent Intelligence, we are redefining how the world’s most sophisticated organizations hire, develop, and retain talent. Powered by the world’s largest global talent data sets, our platform is moving beyond simple automation toward a world of autonomous AI Agents that act as the strategic 'operating system' for human capital. Our mission is anchored in the CHRO-CIO Alliance, bridging the gap between human potential and enterprise-wide AI transformation. With a hybrid PLG-SLG (Product-Led/Sales-Led) motion, we empower individual practitioners with 'prosumer' utility while securing the architectural mandates required for global Fortune 500 dominance. Job Summary We are seeking a high-velocity, 'AI-native' Digital Campaign Manager to own the end-to-end execution of multi-channel campaigns that drive our hybrid growth engine. You will be responsible for a dual-track strategy: executing PLG loops that drive mass 'prosumer' adoption and sophisticated SLG/ABM programs that secure high-value enterprise pipeline. The ideal candidate understands that in the age of Agentic AI, marketing is about Precision, Trust, and Verified Value. You will leverage AI agents to optimize campaigns in real-time, ensuring Eightfold remains the #1 cited authority in the Talent Intelligence space. What You Will Do: Hybrid Growth & PLG Motion: • Design digital media strategies that bridge the gap between self-service trial experiences and enterprise pipeline. • Optimize the digital 'front door' for business users, ensuring a friction-free, 'Netflix-style' experience that converts individual utility into organizational demand. • Track the transition from 'prosumer' sign-ups to enterprise opportunities, identifying the signals that trigger top-down sales outreach. Agentic AI for Marketing: • Deploy and manage Campaign Manager AI Agents to automate routine tasks, personalize content variants at scale, and predict performance trends with high accuracy. • Leverage Generative AI to iterate on thousands of personalized ad copy and visual variants, optimizing the 'right message to the right person' across the entire employment life cycle. Precision ABM & Account Dossiers: • Partner with Sales to build Account Dossiers, arming them with engagement data (ad clicks, website intent, content downloads) to make every enterprise interaction highly relevant. • Execute multi-threaded LinkedIn and programmatic campaigns targeting the CHRO-CIO buying committee with messaging focused on AI Safety, Ethical Governance, and Architectural Unification. Performance & Data Infrastructure: • Manage campaign budgets targeting specific SQL quality and deal velocity, aiming for a best-in-class demo and free trial booking rate from retargeted audiences. • Work with Marketing Ops to implement robust attribution models that track the journey from a digital impression to enterprise deal. What You Bring: • 1–5 years of experience in B2B demand generation or digital marketing, ideally within a high-growth AI or SaaS industry. • Hybrid Growth Experience: Demonstrated understanding of how to balance PLG (self-service) and SLG (enterprise ABM) marketing motions. • AI Proficiency: Hands-on experience or a deep strategic interest in leveraging AI tools (e.g., LLMs for creative, predictive analytics for spend optimization) to enhance marketing ROI. • Technical Channel Mastery: Expert-level knowledge of LinkedIn Ads (Thought Leader & Document Ads), Google Search (Answer-based targeting), and CRM-based retargeting. • Analytical Rigor: Proficiency in interpreting complex funnels and dashboards (Salesforce/Marketo) to guide data-driven budget allocation. • Visionary Mindset: Ability to speak the language of 'Agentic AI' and translate technical capabilities into measurable business outcomes for C-suite stakeholders. • Bachelors or Masters degree in Marketing, Business, or a related field is preferred Why Eightfold? • Industry Leader: We're the world leader in Talent Intelligence and Agentic AI for HR Tech. • Lead the Revolution: You will be at the epicenter of the most profound shift since the Industrial Revolution—the transition from Software to Superintelligence. Pay Transparency Please note this role is categorized as hybrid in Santa Clara, CA The base salary ranges below are provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonus and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, experience and zones determined by location. Zone A is in SF Bay Area, CA . Base annual salary range: $94,000 to 151,000 + discretionary bonus up to 10% + preIPO equity (stock options) Hybrid Work @ Eightfold: We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting May 1st, 2025, employees residing near Santa Clara, CA will return to the office three times a week. Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. Apply tot his job