Analyst, Marketing - Paid Media

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you?ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you?ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job
? This job is part of the Marketing Team within the Global Engagement Division
? Responsible for working with a media agency in the planning, development and execution of paid search media supporting Brand, Route and Loyalty advertising campaigns. With a focus on building brand preference, driving AAdvantage enrollments, engagement and flight bookings, this role manages the media agency and partners to build and execute campaigns and measures their impact to maximize return on investment. Helps the team to innovate and stay on top of advertising trends and media best practices

What you'll do
? Oversees media agency in the development and execution of annual paid search media strategy and plans supporting Brand, Route and Loyalty initiatives across multiple regions
? Works with agency to define audience, channels, KPIs to meet campaign goals
? Partners with media and creative teams to optimize channel placements
? Manages audience targeting, leveraging 1P and 3P data where applicable and ensure privacy and legal compliance from American
? Sets up appropriate tagging and landing pages to appropriately measure campaign and report back on results
? Manages review and approval process with legal and other internal teams
? Optimizes creative, ad copy, keywords, landing pages, and bidding strategies through the campaign duration

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
? Bachelor's degree or equivalent experience/training
? 3 years of experience in a media agency or B2C marketing role with a focus on paid search media
? Ad agency, Advertising, Loyalty or media planning background

Preferred Qualifications- Education & Prior Job Experience
? Master's degree
? Media strategy, planning, advertising media agency experience

Skills, Licenses & Certifications
? Ability to inspire, support and understand the interplay between people, processes and systems; must be a strong project manager
? Excellent understanding of media and ability to foster collaboration between teams of marketing managers, strategists, and agencies
? Ability to manage third party partners and gain project alignment
? Solid understanding of paid search including KPIs and measurement
? Understanding of advertising, media privacy and legal guardrails
? Conscientious and adept at solving issues at all levels of a project
? Collaborative with multiple stakeholders; communication and teamwork is critical
? Top-notch written and verbal communication/presentation skills with a strong attention to detail

What you'll get

Feel free to take advantage of all that American Airlines has to offer:
? Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
? Health Benefits: On day one, you?ll have access to your health, dental, prescription and vision benefits to help you stay well. And that?s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
? Wellness Programs: We want you to be the best version of yourself ? that?s why our wellness programs provide you with all the right tools, resources and support you need.
? 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
? Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life?s journey? Feel free to be yourself at American.