Digital Growth Marketing Manager

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We?re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care?about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

We?re seeking a Digital Growth Marketing Manager Americas to drive scalable, data-driven marketing initiatives that fuel customer acquisition, engagement, and expansion. You?ll be responsible for developing and collaborating on the execution of one-to-one, one-to-few, and one-to-many digital strategies across paid media, SEO, email, and social channels to optimize growth throughout the marketing funnel. This role requires a blend of analytical thinking, digital channel know how, creative problem-solving, and hands-on campaign operations.

What You'll Do At UiPath
? Strategy & Execution: Develop and execute comprehensive digital growth strategies to drive customer acquisition, engagement, and expansion.
? Campaign Management: Plan, implement, and optimize digital marketing campaigns across paid search (Google Ads), paid social (Meta, LinkedIn), display, SEO, and email marketing. Use 6sense to uncover intent and Folloze for selected campaigns.
? Analytics & Reporting: Track and analyze key performance metrics (CPC, CPA, ROAS, etc.) using tools like Google Analytics and more.
? A/B Testing & Optimization: Design and run experiments to optimize digital channels.
? SEO & Content Strategy: Oversee SEO initiatives, including keyword research, on-page optimization, and content planning to improve organic visibility.
? Email Marketing & Automation: Develop email marketing campaigns and implement automation workflows to nurture leads and retain customers.
? Budget Management: Manage and allocate digital marketing budgets effectively, ensuring maximum ROI across channels.

What You'll Bring To The Team
? 5 years of experience in digital marketing, growth marketing, or performance marketing.
? Proven track record of scaling digital marketing campaigns and delivering measurable business growth.
? Proficiency in digital marketing and sales tools (Google Ads, Facebook/Meta Ads, LinkedIn Ads, Google Analytics, 6Sense, Folloze. Salesforce.com knowledge a must).
? Strong understanding of SEO, SEM, paid media, and email marketing best practices.
? Experience with A/B testing tools (e.g., Optimizely, Google Optimize) and marketing automation platforms (e.g., HubSpot, Marketo).
? Analytical mindset with strong skills in targeting via digital channels.
? Strong written and verbal communication skills with the ability to translate data insights into actionable strategies.
? 3+ years working at an enterprise software company in a marketing capacity.
? Experience doing Account Based Marketing via digital channels is preferred

Maybe you don?t tick all the boxes above?but still think you?d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes?and passion can?t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.