Lead Digital Growth Strategy, Engagement

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Position Responsibilities

Digital Analytics and Insights:

?Analyze digital platform data to identify key issues, opportunities, and trends.

?Develop detailed reports and dashboards to communicate insights to senior management.

?Use data-driven insights to guide strategic decision-making and prioritization.

Customer Engagement Strategy:

?Contribute to the development and execution of digital communication and engagement strategies.

?Prioritize and optimize customer messaging across digital platforms, ensuring timely and relevant delivery.

?Monitor and evaluate the effectiveness of engagement strategies and recommend improvements.

Cross-Functional Collaboration:

?Collaborate with cross-functional teams including Strategy, Traffic, Conversion, and Personalization to enhance the customer journey.

?Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of digital initiatives.

?Participate in strategic planning sessions to align digital growth strategies with overall business objectives.

Funnel Optimization:

?Develop and implement strategies to improve upper funnel engagement and click-through rates.

?Monitor performance metrics and use insights to drive continuous improvement.

Qualifications

?Bachelor?s degree in Marketing, Business, or a related field.

?MBA or advanced degree preferred.

?5-7 years of experience in digital marketing or e-commerce strategy and execution, with a proven track record of leading engagement and conversion strategies.

?Strong understanding of digital marketing channels, tools, and best practices.

?Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.

?Excellent leadership, communication, and project management skills.

?Ability to manage multiple priorities and thrive in a fast-paced environment.

?Experience with e-commerce platforms and technologies.

?Knowledge of customer relationship management (CRM) systems.

?Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).

?Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.

?Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.

?Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.

?Innovative: Creative thinker who proactively identifies and solves problems.

Joining our team comes with amazing perks and benefits:
? Medical/Dental/Vision coverage
? 401(k) plan
? Tuition reimbursement program
? Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
? Paid Parental Leave
? Paid Caregiver Leave
? Additional sick leave beyond what state and local law require may be available but is unprotected
? Adoption Reimbursement
? Disability Benefits (short term and long term)
? Life and Accidental Death Insurance
? Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
? Employee Assistance Programs (EAP)
? Extensive employee wellness programs
? Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:
40

Time Type:
Regular

Location:
Dallas, Texas

Salary Range:
$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.