Manager, Programming - Sports

Company Description

The Manager, Programming - sports will be responsible for curating, scheduling, and optimizing sports content across owned and managed channels. Reporting to the Sr. Manager - Programming - sports, this role will help drive audience engagement and brand awareness by creating compelling content that resonates with the sports community. This role will collaborate with cross-functional teams, including production, social media, and marketing, to ensure content aligns with brand objectives and maximizes its reach and impact across platforms.

Job Description

CONTENT CURATION & PROGRAMMING

Develop a deep understanding of the sports content library, including live events, athlete profiles, original series, and athlete projects.

Assist the Sr. Manager in maintaining the sports programming content calendar for owned and managed channels, including YouTube, TikTok, Instagram, Facebook, and third-party platforms.

Work with internal teams, such as Production, Social Media, Communications, and Marketing, to support content strategy and execution.

Help define clear success metrics for programming, including video views, minutes watched, and engagement rates.

Contribute to ensuring content is optimized for the platform it's published on, implementing a 'content in context' approach for all programming.

CHANNEL OPTIMIZATION & AUDIENCE ENGAGEMENT

Enhance channel performance by developing strategies for content scheduling, featuring, and improving the overall consumer experience.

Work with the Sports Communications team to maintain a consistent sports tone of voice across all social media and digital channels.

Assist in developing platform-specific strategies for engaging audiences and driving organic growth through content.

CROSS-FUNCTIONAL COLLABORATION & GLOBAL ALIGNMENT

Collaborate with the global programming team to ensure that sports content aligns with the broader content strategy and best practices.

Share insights and learnings with regional teams to help maintain alignment across the organization's media network.

Stay informed with industry trends, competitor programming, and audience behavior to aid future content strategies.

Work with the Production and Communications teams to help optimize content performance based on platform goals and objectives.

PERFORMANCE ANALYSIS & REPORTING

Utilize internal systems (e.g., PEMO dashboard, Media Planet) to track, analyze, and optimize the success of programming initiatives.

Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns.

Help produce impact reports on content and programming performance for key stakeholders, highlighting areas of success and opportunities for improvement.

AUDIENCE DEVELOPMENT & STRATEGY

Work with cross-functional teams to contribute to strategies that drive audience growth, engagement, and retention.

Help ensure programming aligns with key brand moments, sports events, and athlete projects to maximize impact.

Assist in identifying new opportunities for content development and distribution across platforms, ensuring the sports programming resonates with target audiences.

Qualifications

3+ years of experience in digital programming, sports media, or related roles, with a focus on content curation and channel management.

Experience managing content calendars and programming for digital platforms, including social media and web.

Strong understanding of digital content trends, audience behavior, and how to engage sports communities online.

Proven ability to work cross-functionally with production, marketing, and social media teams.

Excellent communication skills, with a focus on collaboration and knowledge sharing.

Experience using analytics tools to track performance and optimize content strategies.

Bachelor's degree in media, marketing, or a related field.

Must be fluent in English, additional language skills an advantage

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600 - 128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.